SkyClean ®

Bertelsmann AG has updated its branding: The international media and services company now has a new logo and a modified corporate design to reflect the successful evolution of its strategy and business. A powerful word mark replaces the previous logo, underlining the company’s strength and aspiration.

Click here to see a time-lapse video of the logo on the high-bay warehouse along the A2 autobahn in Gütersloh being changed.

Bertelsmann chose SkyClean to help launch their new modern logo branding, by cleaning their high bay warehouse in Gütersloh. Whilst carrying out this operation, the SkyClean team also carried out  spot repairs to eliminate  the old logo contouring. SkyClean then took full responsibility for all access issues, which included the supply and placing of all the equipment needed to help carry out  the removal of the old logo’s, as well as  installing the new ones.

At many sites, including the Corporate Center in Gütersloh (click on photo to enlarge), and Bertelsmann’s premises in New York, Beijing, New Delhi, Brussels and Berlin, the new branding is today being unveiled to staff around the world.

About Bertelsmann AG

Bertelsmann is an international media company whose core divisions encompass television (RTL Group), book publishing (Random House), magazine publishing (Gruner + Jahr), and media services (Arvato) in more than 50 countries. In 2010, the company’s businesses, with their 100,000 employees, generated revenues of €15.8 billion. Bertelsmann stands for a distinctive combination of creativity and entrepreneurship that empowers the creation of first-rate media, communications, and service offerings to inspire people around the world and to provide innovative solutions for customers